(Image Source: Parcel Monitor)
Customers today tend to demand a consistent, seamless, and personalized shopping experience. As such, businesses must continuously evolve their omnichannel strategy for a more integrated view of customers’ behaviors across all brand touchpoints. According to our media partner, Parcel Monitor, omnichannel logistics is defined as “the setup of the organization’s end-to-end fulfillment capabilities to deliver all supply chain demands of an omnichannel business.”
With that in mind, they have recently released an ultimate guide that covers all the important elements of developing a successful omnichannel strategy. Here are some of the key highlights:
- Talent: Having the right people with the right mindset is crucial to the success of any new strategy.
- Mindset: A transformation-ready attitude is also principal in anticipating shifts and hurdles that may come your way.
- Invest: Brands must invest in systems and technology that allow them to seamlessly integrate the different processes to create that “one” network across the organization.
- Prioritization of capabilities: Having the end goal in mind and getting your priorities right is an absolute necessity.
About Parcel Monitor
Parcel Monitor is the leading platform for e-commerce logistics insights. By leveraging on our data capabilities, Parcel Monitor creates an open space for the ecosystem to discover, collaborate and innovate.
Through data and the collective wisdom of the community, we believe we can inspire change in e-commerce logistics and deliver a better experience for consumers, merchants, and carriers.