#174: Principles to Grow Costa Coffee’s Reach Exponentially

In this episode, I interviewed Francisco Javier Martínez Moreno, Chief Supply Chain Officer of Costa Coffee. We dived into the personal inflection points that shaped his journey as a supply chain professional and explored how adaptability and exposure to diverse cultures can lead to transforming operations for sustained value. Francisco shared his insights on how embracing challenges can shift the paradigm of supply chain management and the role of diversity in supporting global expansion, sharing a case study on how they did it in Costa Coffee.

Moreover, we also discussed the power of end-to-end supply chain management and the new methods within the supply chain for a more efficient operation. Francisco also shared that by applying a comprehensive understanding of the value chain, leaders can create a positive environment, thereby increasing overall performance.

Listen to the full discussion here:

  • Stream by clicking here.
  • Download as an MP3 here.

 

 

Connect with the Guest:

Francisco Javier Martinez Moreno is currently the Chief Supply Chain Officer of Costa Coffee. He has a proven track record in transforming complex organizations and building future-proof supply chains through people, digital capability, and partnerships.

He has over 20 years of experience in Supply Chain, Procurement, and Manufacturing in FMCG, Healthcare, and Consultancy firms.

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Questions I Asked:

  • What are some inflection points in your career that made a significant difference for you?
  • How do you immerse yourself in a new place and culture to understand it better?
  • What difficulties have you faced, and how did you overcome them in your international career experiences?
  • How do you prepare for the tense global supply chain and trade landscape in 2024?
  • What is your view on the current year, especially concerning geopolitics and trade uncertainties?

Show notes:

  • [01:14] You’ve done so many things but usually, when you look back, there’s always 1 to 3 moments where you look back and say, “Okay, this was really inflection points”.  What would be some of those moments for you?
  • [05:14] Could you please elaborate on the transformation you led in Costa’s supply chain during the COVID-19 period, especially considering your significant growth and expansion into multiple markets over the past three years?
  • [09:38] What are some tips and tricks you can share for all the supply chain professionals listening to this, who perhaps are not yet at the board level?
  • [12:20] How did you structure the team and the talents you have to manage all channels’ complexities in-house?
  • [17:42] What will perhaps be some of the mishaps or mistakes that you made or challenges that you encountered? How did you resolve it? What were the lessons learned from it?
  • [24:09] How are you currently attracting more talent into the field of supply chain? How does Costa develop its talent once they’re onboarded?

Quotes from the Episode:

Soundbite from the Episode:

 

About the Host:

Some very insightful nuggets in this episode with Francisco Javier Martínez Moreno. I am your host, Radu Palamariu, Managing Director of Alcott Global for APAC and Europe, working on C-level and top management executive search assignments with Top Fortune 500 companies and local conglomerates in value chains for manufacturing, logistics, transportation, supply chain management, and e-commerce and also the co-author of “From Source to Sold – Stories of Leadership in Supply Chain”.

Alcott Global provides Executive Search Solutions for key positions at all pillars of the end-to-end value chain: planning, procurement, manufacturing, logistics, e-commerce, and overall supply chain operations.

In our Makers & Movers face-to-face events, we bring together value chain executives to connect, collaborate, and innovate – a forum focused on business value creation.

Yearly, we celebrate and award the Top 30 Leaders in Supply Chain for their achievements in digitizing operations, decarbonization, and sustainability, as well as in creating a diverse and equitable environment for supply chain teams to thrive and excel.

Related Episodes:

#171: Managing Supply Chain in a Spin-Off and Navigating Purpose in Consumer Health

#172: Corning, Leaving a legacy and Non-Executive Boards

#173: Ports, Global Trade, and What Matters Most in Transportation

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