In today’s world where we get so much of our information online, from different social media channels, it is crucial for companies to have a strong online employer brand and a huge benefit will be that HR act like MARKETERS!
Human Resources and marketing are two different roles and not often seen as adjacent to one another, but both roles are similar to one another more than people see them be. One of the things they have in common is the importance for both to engage their audience.
Most of the time, when we hear HR, we immediately think of people, hiring, payroll, and taking care of employees. On the other hand, marketing people are seen as the ones responsible for creating and developing the company’s brand, reaching audiences, and promoting the company. But what people often miss is how important it is for HR professionals to have, not all, but similar skills and qualifications as that of a marketing professional.
When a company looks for the right talent or candidate– or maybe not a company, but recruiters or hiring managers, the first step they do is to look at their LinkedIn profile. It gives them a quick background of the candidate and gives them an idea of whether the talent is suitable for the role. Similarly, candidates do the same for their prospective company. They do background checks to know more about the company’s values and culture. And it doesn’t only stop on LinkedIn, they also look on youtube channels, websites, reviews, etc. With that in mind, it is important for a company to be out there, to broadcast what they really do, why they do it, and how it started.
Strategically, having that mindset of an HR personnel being a marketer is an advantage. It improves the communication with current and future employees and even helps them understand the topic of diversity better and how important it is to identify the differences between people. In addition, it makes a company have a better place in the labor market. It is known to all HR professionals, how competitive the labor market could be, and acting as a marketer may just be the best strategy out there.
It is crucial for a company to build and maintain its brand, not only for the sake of doing business but also in terms of attracting talents. Companies’ HR departments need to understand this. They need to take into account the importance of having a presence on different platforms, as much as possible. It may be that marketing professionals are doing it, but HR professionals should too. It gives the company that extra boost and the companies that actually do it shine even more.