#125: Heineken SCM, IoT and 3D Printing

Magne Setnes is currently the Chief Supply Chain Officer at HEINEKEN. Magne joined HEINEKEN in 2000 and has held a number of senior international leadership roles across Supply Chain, Commerce and General Management in The Netherlands, United States, and Austria. 

Between 2002 and 2011 he held various roles in Supply Chain and Commerce, including HEINEKEN Export, Planning Manager HEINEKEN Netherlands Supply, Director Supply Chain HEINEKEN USA, Director Control HEINEKEN Global Supply Chain, and Supply Chain Director Brau Union Austria. He was appointed Sr. Director HEINEKEN Global Commerce Innovations in 2014, and Managing Director of Brau Union Austria in 2018.

Listen to the full discussion here:



Connect with the Guest:

Magne Setnes: LinkedIn

Some of the highlights from the podcast:

  • Magne’s career – from AI to SCM
  • Open platform IoT and how HEINEKEN uses it in their Supply Chain
  • 3D printing for spare parts
  • Navigating commodity price hikes
  • How to create a learning organization
  • Why it is key to keep SCM simple for the executive management

Show notes:

  • [1:06] Let’s start with your personal story. Tell us about the inflection points.
  • [2:54] How about HEINEKEN’s supply chain? Tell us a little bit about how you experienced challenges on a daily basis?
  • [3:03] We are a large brewer, and we operate globally. So I’m happy to see that beer is the most beloved drink on the planet and as we saw the pandemic hitting us, over widespread footprint has been a good advantage for us.
  • [6:04] How did the IoT platform help you aggregate and distill data in HEINEKEN in concurrence with the supply chain?
  • [7:06] We wanted to have something that was really supplier agnostic. So this is how we came to develop this IoT platform, which we call the connected brewery and which takes a bit of a different approach. 
  • [9:58] What were some of the pluses and minuses of being supplier agnostic, in which you basically created this internally inside HEINEKEN?
  • [14:55] How do you use 3D printing in your supply chain for spare parts?
  • [16:00] We installed 3D printers in many of our breweries and then we did this together with our machine suppliers. In this way, we were able to reduce our own time and spare parts, while we wait for the actual part to come.
  • [18:36] One of the big challenges that most companies, especially in FMCG, face are the commodity prices. How do you deal with that in today’s world?
  • [19:16] We try to maintain and do our business while also thinking about the kind of human crisis that is evolving, especially now with this war. So it’s not an easy discussion.
  • [22:01] Are there certain tips and tricks on how to ensure this collaboration of transferring skill and knowledge sharing?
  • [22:30] One of the things that we have done is to not address all the actual physical things, but let’s try to address the way of working and in that way, you create a kind of a common language and a common way of addressing things. This is a basis then for sharing and learning from each other later on. 
  • [24:23] Looking back on your career, what would be one principle or one piece of advice that you found most relevant that helps you be where you are today? 
  • [24:47] I think it’s important to stay open to new ideas and be creative and curious. So for me that has worked well and I’m a very curious person. I like to explore new things and I also like to do this with my teams. For me being a curious and exploratory person, I think has been quite helpful to my career. 

Quotes from the Episode:

Soundbite from the Episode:


About the Host:

The host, Radu Palamariu is the co-author of “From Source to Sold – Stories of Leadership in Supply Chain”. He has been named one of the top 3 Global Supply Chain Influencers on LinkedIn and was featured in ForbesBloombergWEFBangkok Post, and MIT Supply Chain Talent magazine. Radu invites executives to share stories and perspectives around technology, logistics, e-commerce, supply chain, and manufacturing, and their views on how the future will look.

Alcott Global connects and upgrades the supply chain ecosystem by finding the right talent through executive search, developing talent through learning solutions, and meeting supply chain technology needs through a comprehensive crunch base marketplace.

The supply chain executive search has been our focus since the very beginning, offering recruitment services for top-tier supply chain roles at every level of the end-to-end supply chain: plan, source / procure, make, and deliver. Our consultants have years of experience in placing top talent, in North America, LATAM, Europe, the Middle East & Africa, and APAC, and besides speed, one of our biggest strengths is our network within the supply chain industry, and we capitalize on it to find the best solutions.

Through the years, we have grown as an organization and our offerings with it. One of our initiatives, the learning solutions- training and supply chain academy, is focused on transforming leadership- self-leadership, executive presence, influence capital, and business acumen. Through Supplify, we aim to match corporations with the top technology companies to solve their supply chain and logistics challenges with a focus on innovation and digital transformation.

We are in constant touch with the leaders in supply chain, inviting them to inspire the supply chain professionals in thought-provoking podcast episodes and events, and showcasing what is possible at the yearly Leaders in Supply Chain Awards.

Related Episodes:

#122: Ivanka Janssen, Chief Supply Chain Officer of Philips

#123: Michael Corbo, Chief Supply Chain Officer of Colgate-Palmolive

#124: FMCG vs Pharma, Omnichannel and Central Planning




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