Español:
José Abascal es el Director de Marketing y Excelencia Comercial de Asia Pacífico en Petronas durante casi 2 años. Anteriormente, José fue Gerente General Gerente General de Dicermex en Colombia. Antes de este desafío, José fue vicepresidente de marketing/desarrollo de nuevos negocios – América (Norteamérica + LATAM) de Owens Illinois durante más de 2 años. Llegó de SABMiller con más de 6 años de servicios como VP Regional de Innovación para Latam, VP Marketing Ecuador y Director Regional de Marketing para Latam. Anteriormente se desempeñó como Gerente General de Cadbury Adams en Venezuela. Desarrolló su experiencia en marketing a lo largo de más de 10 años en Kraft Foods, liderando la región y desempeñando funciones de gerente general para las unidades comerciales de snacks y dulces, así como funciones de marketing en Schwarzkopf y BAT.
English:
Jose Abascal is the Asia Pacific Head of Marketing and Commercial Excellence in Petronas for over almost 2 years. Previously, Jose was the CEO General Manager of Dicermex in Colombia. Before this challenge, Jose was the Vice President of Marketing / New Business Development – Americas (North America + LATAM) for Owens Illinois for over 2 years. He came from SABMiller with over 6 years of services as a Regional VP innovation for Latam, VP Marketing Ecuador and Regional Marketing Director for Latam. He performed previously as a General Manager Cadbury Adams in Venezuela. He developed his expertise in Marketing through over 10 years in Kraft Foods leading the Region and performing General Manager roles for Snacks & Confectionary Business Unites, as well Marketing roles in Schwarzkopf and BAT.
Listen to the full discussion here:
Connect with the Guest:
Jose E. Abascal: LinkedIn
Algunos de los aspectos más destacados del podcast:
- Introducción de José E. Abascal
- Tu carrera inicial en British American Tobacco
- ¿Qué aprendizajes tienes sobre Marketing allí?
- Su paso a Nabisco como Gerente Senior de Marketing
- Se realizó una adquisición por parte de Mondelez. ¿Cuál fue tu enfoque?
- Un nuevo rol como director de marketing y guardián del valor de la marca global—Biscuits
- Tu nuevo reto como desarrollo de Nuevos Negocios.
- Una nueva responsabilidad como Director Regional de Marketing Snacks Región Andina
- Toda esta experiencia y desarrollo le permiten estar listo para su nueva responsabilidad como Gerente General de la Unidad de Negocios de Confitería y Snacks en México
- ¿Cómo es el trabajo con la icónica marca de Oreo?
- ¿Cómo vio la relación entre Marketing y Cadena de Suministro?
- Un nuevo desafío como Director Regional de Unidad de Negocios Región Andina.
- Un nuevo cambio, mudándome a Cadbury-Adams como Gerente General en Venezuela.
- Una nueva responsabilidad e Industria trabajando con SABMiller como Regional Marketing para LATAM en Colombia
- Nuevo país como VP Marketing Ecuador.
- Regreso a Colombia como VP Regional de Innovación para LATAM
- ¿Qué tan cerca vio la Innovación y el Marketing, cuando necesita desarrollar nuevos productos, con función de Cadena de Suministro?
- Un nuevo país, llegando a EE. UU. como Vicepresidente de Marketing / Desarrollo de Nuevos Negocios – Américas (Norteamérica + LATAM)
- ¿Qué oportunidades y desafíos enfrentó?
- Una nueva etapa en su carrera trabajando para WSI como Consultor | Transformación empresarial y marketing digital
- Al mismo tiempo, se desempeñó como Director General y Gerente General de Dicermex. Cuéntanoslo.
- Un nuevo gran cambio en la vida al mudarse a Kuala Lumpur en Malasia, como Jefe de Marketing y Excelencia Comercial de Asia Pacífico
- Regresó a un excelente conocimiento básico. ¿Cómo es y ser patrocinador en la F1?
- ¿Cómo ves la relación entre Logística y Marca en la F1?
- ¿Qué habilidades considera más importantes para liderar un Negocio?
- ¿Su recomendación final para jóvenes profesionales para sus carreras en la industria?
- Despedida
Some of the highlights from the podcast:
- Introduction of Jose E. Abascal
- Your initial career In British American Tobacco
- Which learning your got about Marketing there?
- Your movement to Nabisco as a Senior Marketing Manager
- An acquisition took place by Mondelez. Which was your approach?
- A new role as Marketing Director & Global Brand Equity Keeper—Biscuits
- Your new challenge as a New Business development.
- A new responsibility as Regional Marketing Director Snacks Andean Region
- All these experience and development let you be ready for your new accountability as General Manager confectionary & Snacks Business Unit in Mexico
- How is work with the iconic brand of Oreo?
- How did you see the relation between Marketing and Supply Chain?
- A new challenge as a Regional Business Unit Director Andean Region.
- A new change, moving to Cadbury-Adams as a General Manager in Venezuela.
- A new responsibility and a new Industry working with SABMiller as a Regional Marketing for LATAM in Colombia
- New country as a VP Marketing Ecuador.
- Coming back to Colombia as a Regional VP Innovation for LATAM
- How close did you see the Innovation & Marketing, when you need to develop new products, with function of Supply Chain?
- A new Country, arriving to USA as a Vice President of Marketing / New Business Development – Americas (North America + LATAM) in Owens Illinois
- Which opportunities & challenges did you face it?
- A new phase in your career working for WSI as a Consultant | Business Transformation & Digital Marketing
- At the same time, you worked as a CEO & General Manager for Dicermex. Told us about it.
- A new big change in life moving to Kuala Lumpur in Malaysia, as a Asia Pacific Head of Marketing and Commercial Excellence
- You were back to core excellent knowledge. How is it and be sponsor in F1?
- How do you see the relation between Logistics and Brand in F1?
- Which skills do you consider the most important for leading a Business?
- Your final recommendation for young professional for their careers in the industry?
- Farewell
Quote from the Episode:
About the Host:
The host, Xabier Basañez is a well-rounded Supply Chain expert, with end-to-end experience in different industries: FMCG, Logistics, 3PL, and Retail. He is a natural Processes synchronizer strengthening organizational operations. He loves to connect supply chain professionals to create spaces for discussion and analysis, focusing on LATAM & USA.
Alcott Global connects and upgrades the supply chain ecosystem by finding the right talent through executive search, developing talent through learning solutions, and meeting supply chain technology needs through a comprehensive crunch base marketplace.
The supply chain executive search has been our focus since the very beginning, offering recruitment services for top-tier supply chain roles at every level of the end-to-end supply chain: plan, source / procure, make, and deliver. Our consultants have years of experience in placing top talent, in North America, LATAM, Europe, the Middle East & Africa, and APAC, and besides speed, one of our biggest strengths is our network within the supply chain industry, and we capitalize on it to find the best solutions.
Through the years, we have grown as an organization and our offerings with it. One of our initiatives, the learning solutions- training and supply chain academy, is focused on transforming leadership- self-leadership, executive presence, influence capital, and business acumen. Through Supplify, we aim to match corporations with the top technology companies to solve their supply chain and logistics challenges with a focus on innovation and digital transformation.
We are in constant touch with the leaders in supply chain, inviting them to inspire the supply chain professionals in thought-provoking podcast episodes and events, and showcasing what is possible at the yearly Leaders in Supply Chain Awards.
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