#29: Production Process in a Consumer Industry


Elías Cruz es el Director de Operaciones para México y LATAM en US Cotton durante los últimos 4 años. Anteriormente, Elías trabajó para Danone Waters y se desempeñó como Asesor Técnico del Vicepresidente de Operaciones en diferentes geografías: Asia, Europa, Medio Oriente durante 8 años y anteriormente trabajó como director de planta en México durante 3 años. Antes de su experiencia en Danone, Elías trabajó para Coca Cola Femsa en México como Gerente de Ingeniería y Gerente de Proyectos. Inició su carrera en ABB.


Elias Cruz is the Operations Director for Mexico & LATAM in US Cotton for the last 4 years. Before this initiative, Elias worked for Danone Waters, and served as Technical Counselor to Operations VP through different geographies: Asia, Europe, Middle East for 8 years, and previously worked as a Plant Director in Mexico for 3 years. Before his experience in Danone, Elias worked for Coca Cola Femsa in Mexico being Engineering Manager and Project Manager. He initiated his career in ABB.

Listen to the full discussion here:

  • Stream by clicking here.
  • Download as an MP3 here.



Connect with the Guest:

Elias Cruz: LinkedIn

Algunos de los aspectos más destacados del podcast:

  • Introducción de Elías Cruz
  • Su tiempo inicial en ABB como ingeniero de proyectos en Suecia
  • Tu llegada a Coca Cola Femsa en México
    • Su experiencia como Gerente Senior de Proyectos de Ingeniería
    • Su nombramiento como Gerente de Ingeniería
    • ¿Qué aprendizajes te dejaron estos 4 años en Coca Cola?
  • Una nueva empresa Danone y nuevas responsabilidades
    • Director de Planta en Danone Waters
    • ¿Qué desafíos enfrentó?
    • Asumió un nuevo rol clave como asesor técnico del vicepresidente de operaciones
    • ¿Qué proyecto y experiencia por toda Asia, Medio Oriente y Europa consideras más relevante en tu viaje?
  • Regresar a México para fundar y administrar TRS Vending
    • ¿Qué aprendizaje obtuviste en este proyecto?
  • Nuevo proyecto en US Cotton
    • Director de Operaciones en México y LATAM
    • ¿Cuáles fueron los mayores desafíos durante la pandemia?
  • ¿Cómo ve la importancia de la cadena de suministro a través de todos los roles de fabricación que desempeñó en Coca Cola y Danone?
  • ¿Cómo ve la relevancia de la transformación digital de las funciones de Cadena de Suministro y Manufactura a través de sus responsabilidades anteriores?
  • ¿Qué habilidades considera más importantes para liderar la función de Operaciones en una organización?
  • ¿Su recomendación final para que los profesionales desarrollen sus carreras?
  • Despedida

Some of the highlights from the podcast:

  • Introduction of Elias Cruz
  • Your initial time in ABB as a Project Engineer in Sweden
  • Your arrival to Coca Cola Femsa in Mexico
    • Your experience as a Senior Engineering Project Manager
    • Your appointment as a Engineering Manager
    • Which learnings gave you these 4 years at Coca Cola?
  • A new company Danone and new responsibilities
    • Plant Director in Danone Waters
    • Which challenges did you Face?
    • You took a new key role as Technical Counselor to Operations VP
    • Which project and experience through all Asia, Middle East and Europe you consider the most relevance in your journey?
  • Coming back to Mexico to found and manage TRS Vending
    • Which learning you got in this project?
  • New project in US Cotton
    • Director of Operations in Mexico & LATAM
    • Which were the biggest challenges during the Pandemic?
  • How do you see the importance of the Supply Chain through all the Manufacturing roles you performed in Coca Cola and Danone?
  • How do you see the relevance of the digital transformation of the Supply Chain and Manufacturing functions through your previous responsibilities?
  • Which skills do you consider the most important for leading Operations function in an organization?
  • Your final recommendation for professional to develop their careers?
  • Farewell

Quote from the Episode:

About the Host:

The host, Xabier Basañez is a well-rounded Supply Chain expert, with end-to-end experience in different industries: FMCG, Logistics, 3PL, and Retail. He is a natural Processes synchronizer strengthening organizational operations. He loves to connect supply chain professionals to create spaces for discussion and analysis, focusing on LATAM & USA.

Alcott Global connects and upgrades the supply chain ecosystem by finding the right talent through executive search, developing talent through learning solutions, and meeting supply chain technology needs through a comprehensive crunch base marketplace.

The supply chain executive search has been our focus since the very beginning, offering recruitment services for top-tier supply chain roles at every level of the end-to-end supply chain: plan, source / procure, make, and deliver. Our consultants have years of experience in placing top talent, in North America, LATAM, Europe, the Middle East & Africa, and APAC, and besides speed, one of our biggest strengths is our network within the supply chain industry, and we capitalize on it to find the best solutions.

Through the years, we have grown as an organization and our offerings with it. One of our initiatives, the learning solutions- training and supply chain academy, is focused on transforming leadership- self-leadership, executive presence, influence capital, and business acumen. Through Supplify, we aim to match corporations with the top technology companies to solve their supply chain and logistics challenges with a focus on innovation and digital transformation.

We are in constant touch with the leaders in supply chain, inviting them to inspire the supply chain professionals in thought-provoking podcast episodes and events, and showcasing what is possible at the yearly Leaders in Supply Chain Awards.

Related Episodes:

#26: Digitalization of Business Processes at Flexport

#27: Relevance of the Digital Transformation for Costa Rica

#28: Importance of Supply Chain in Stationery Industry




Get the most appealing jobs in value chains.

"(Required)" indicates required fields

This field is for validation purposes and should be left unchanged.


Get the most appealing jobs in technology, supply chain & logistics space.

Scroll to Top


Get the most appealing jobs in technology, supply chain & logistics space.

"(Required)" indicates required fields

This field is for validation purposes and should be left unchanged.