#08: Luis Felipe Masroua, VP Executive and COO of H.J. Baker & Bros.

#08: Luis Felipe Masroua, VP Executive and COO of H.J. Baker & Bros. Featured Image


Luis F. Masroua es el Vice Presidente y COO en H.J. Baker. Anteriormente Luis hizo su carrera gerencial en Cargill en las Unidades de negocios de Alimento Animal y Aquacultura. Comenzó desarrollando el Negocio de Alimentos para Mascotas en Venezuela y posteriormente lideró el desarrollo del Negocio de Aquacultura en Centro América. Posteriormente se encargó de la Unidad de Negocios de Alimento Animal para Venezuela. Posteriormente tomo el reto de desarrollar el negocio de Alimento Animal de Cargill en Rusia como Gerente General, y posteriormente Director General del Negocio de Provimi de Cargill en Rusia. Finalmente volvió a Estados Unidos como Líder en la implementación e integración de 5 regiones de Alimentación Animal de Cargill y del Negocio de Nutrición de Cargill. Su carrera profesional la inició en Colgate Palmolive en Venezuela como Gerente de Producto.


Luis F. Masroua is the Vice President and COO at H.J. Baker. Luis previously did his managerial career at Cargill in the Animal Feed and Aquaculture Business Units. He began developing the Pet Food Business in Venezuela and later led the Aquaculture Business Development in Central America. He subsequently took charge of the Animal Feed Business Unit for Venezuela. He subsequently took on the challenge of developing Cargill’s Animal Feed business in Russia as General Manager, and later General Manager of Cargill’s Provimi Business in Russia. He eventually returned to the United States as a Leader in the implementation and integration of Cargill’s 5 Animal Feed regions and Cargill’s Nutrition Business. His professional career began at Colgate Palmolive in Venezuela as a Product Manager.

Listen to the full discussion here:

  • Stream by clicking here.
  • Download as an MP3 here.



Connect with the Guest:

Luis Felipe Masroua: LinkedIn

Algunos de los aspectos más destacados del podcast:

  • Bienvenida y aprendizajes de su carrera inicial en Colgate Palmolive en Venezuela.
  • Su entrada a Cargill con la responsabilidad de desarrollar el negocio de Alimento para mascotas.
  • Su experiencia en Centroamérica con Cargill desarrollando el negocio de aquacultura.
  • Asumió la responsabilidad de manejar la Unidad de Negocios de Alimentación Animal en Venezuela. Las complicaciones de la cadena de suministro del negocio.
  • Su reto de abrir y desarrollar el Negocio de Alimentación Animal en Rusia. Los retos Logísticos que afrontó.
  • Manejar una adquisición de Provimi en Rusia y unirla al negocio.
  • Su regreso a Estados unidos y la responsabilidad de afrontar el reto de unir 5 regiones distintas de Alimentsción Animal y de Nutrición. 
  • Su paso a HJ Baker y como el COVID los afectó.

Some of the highlights from the podcast:

  • Welcome and learnings from your initial career at Colgate Palmolive in Venezuela.
  • Luis’s entry to Cargill with the responsibility of developing the Pet Food business.
  • Luis’s experience in Central America with Cargill developing the aquaculture business.
  • Assumed the responsibility of managing the Animal Feeding Business Unit in Venezuela. The complications of the business supply chain.
  • Luis’s challenges to open and develop the Animal Feed Business in Russia. The logistics challenges you faced.
  • Manage the acquisition of Provimi in Russia and join it in the business.
  • His return to the United States and the responsibility of facing the challenge of uniting 5 different regions of Animal Nutrition and Nutrition.
  • Their passage to HJ Baker and how the COVID affected them.

About the Host:

The host, Xabier Basañez is a well-rounded Supply Chain expert, with end-to-end experience in different industries: FMCG, Logistics, 3PL, and Retail. He is a natural Processes synchronizer strengthening organizational operations. He loves to connect supply chain professionals to create spaces for discussion and analysis, focusing on LATAM & USA.

Alcott Global connects and upgrades the supply chain ecosystem by finding the right talent through executive search, developing talent through learning solutions, and meeting supply chain technology needs through a comprehensive crunch base marketplace.

The supply chain executive search has been our focus since the very beginning, offering recruitment services for top-tier supply chain roles at every level of the end-to-end supply chain: plan, source / procure, make, and deliver. Our consultants have years of experience in placing top talent, in North America, LATAM, Europe, the Middle East & Africa, and APAC, and besides speed, one of our biggest strengths is our network within the supply chain industry, and we capitalize on it to find the best solutions.

Through the years, we have grown as an organization and our offerings with it. One of our initiatives, the learning solutions- training and supply chain academy, is focused on transforming leadership- self-leadership, executive presence, influence capital, and business acumen. Through Supplify, we aim to match corporations with the top technology companies to solve their supply chain and logistics challenges with a focus on innovation and digital transformation.

We are in constant touch with the leaders in supply chain, inviting them to inspire the supply chain professionals in thought-provoking podcast episodes and events, and showcasing what is possible at the yearly Leaders in Supply Chain Awards.

Related Episodes:

#05: Gustavo Duran Director at Atina Solutions

#06: Carlos Estrada VP Head of LATAM at Cipla

#07: Gustavo López, CSCO at Kimberly-Clark & Co-Founder SmarterChains




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