#03: Dylan Choong Vice President, Human Resources at Adidas

About  Dylan Choong:

Dylan is the current Vice President, Human Resources for Adidas for the South East Asia as well as Commercial and Global functions for its APAC HQ. Prior to this role, he was Regional Vice President, Human Resources, for Sephora (LVMH) South East Asia where he successfully developed people & organizational capabilities to enable Sephora South East Asia’s hyper growth, including leading the digital and omni-channel transformation over 10 countries as well as opening of new markets.

Before Sephora, he was the Director of Human Resources at Starwood Asia Pacific Hotels & Resorts – then Starwood’s largest international division across 17 countries in Asia Pacific. There, he led Starwood Asia Pacific to become an employer-of-choice with more than 25 awards and accolades won.  He was also recognised by Workforce as a Game Changer in 2015 – an award that represents some of the best HR practitioners and strategists dedicated to pushing the profession forward with innovative people-management practices.

Listen to the full discussion here:

  • Stream by clicking here.
  • Download as an MP3 here.

Connect with the Guest:

Dylan Choong: LinkedIn

Some of the highlights from the podcast:

  • How to effectively lead HR and people functions during acquisition on both sides of the transaction
  • How does Adidas attract and hire the best talent in a competitive market
  • Approaching leadership development especially in an Ascription based culture we see in Asia
  • What technical and soft skills are  important for a professional to get into a senior-level leadership role
  • Advice to people entering the HR workforce

Show notes:

  • [1:38] You have had a very fascinating experience being on both sides of acquisitions, you were with Starwood APAC when Marriott acquired them, and then you are with Sephora when they acquired companies to up their game and become the best omni-channel beauty retailer in the world from a bricks and mortar model. Share with us the experience of being on both sides.
  • [3:49] One of the most important learnings I had is an understanding that when you have two different organizations, there will always be very different cultures and you could be coming from the same industry. 
  • [5:26] There’s surprising learning for me. I would have always assumed that the bigger you are, the more you have but actually, it’s about the capabilities that you want out of a merger and acquisition, and the culture that is needed to support that acquisition, that’s more important.
  • [8:10] What were some best case practices that made integration smooth for you as someone leading the HR and people functions while also being an employee whose company was first being acquired, and then another company, which was acquiring a new capability and company?
  • [10:02] I think ensuring that you have a good pulse on what’s happening in the organization and ensuring that you don’t take for granted that people are emotionally and mentally along with you in a journey, it’s key for me. 
  • [12:40] How do you consciously influence culture? What are some of the practical things to do from an organizational perspective?
  • [17:26] How is Adidas going about talent acquisition in such a competitive market right now?
  • [18:02] I think what we are trying to do is to make sure that when we are recruiting for people because the first thing you think about Adidas is obviously sports, lifestyle, shoes and that could be very far and very different from the role that we’re hiring for. 
  • [22:44] How did you approach leadership development, especially in an ascription based culture we see in Asia where age ranks seniority all these things matter a lot, and what was the overall experience like?
  • [26:29] I think leadership development is about developing your own point of view, how you draw others to you and how you get other people to believe in the same causes as you which has nothing to do with age or seniority.
  • [28:05] Can you share with us some important strategies which you always focus on or some examples from your career on how you improve engagement?
  • [31:53] Engagement is where you speak to people, you connect to people, and not just initiatives or engagement scores. If you want to have a truly inspired and engaged organization, make sure that you have broad enough strategies that cover everybody, but you have enough tenacity and space to go to the individual. 
  • [32:41] Which technical or soft skills are most important, according to you, for a professional to get into a senior-level leadership role?
  • [34:23] Relationship building, emotional intelligence, looking at complex information, influencing people and aligning people. I think these skill sets and competencies that we’re all aware of, but increasingly important for me.
  • [36:30] What advice would you give to people entering the HR workforce to be able to have an exciting career like yourself?
  • [38:05] It is about a mix of what you love, what you’re good at, what the world organization needs, and what you can be paid for. So if you put the four circles beautifully, and if you’re right smack in the middle, that’s where you know that that’s your calling.

Related Episodes:

#01: Manish Bundhun, Chief Human Resources Executive – The Rogers Group and Radu Palamariu, Managing Director – Alcott Global

#02: Mette Johansson, Founder and Executive Coach – MetaMind Training and Andrew Bryant, Motivational Speaker & Executive Coach – Self Leadership

Quotes from the Episode:




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