#91: The Power of Process Intelligence in Supply Chain with Manuel Haug of Celonis

*Hosted by Andrei Palamariu*

In this episode, I interviewed Manuel Haug, Field CTO at Celonis, where we explored the cutting-edge developments in AI and process mining. Manuel shared his decade-long journey at Celonis, revealing how the company builds dynamic, intelligent systems that enhance operational efficiency. The conversation delved into the role of AI agents, real-time decision-making, and collaborative networks in transforming supply chain management and enterprise operations.

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Connect with the Guest:

Manuel Haug is the Field CTO at Celonis. He has a background in Electrical Engineering from TUM (Technical University of Munich) and joined Celonis in 2016. As part of the CTO Organization, Manuel steers the global vision of Celonis’ product and technology strategy in areas such as Infrastructure, Data, Machine Learning and AI, Process Mining, Automation, and the Developer Ecosystem.

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Highlights & Show Notes:

  • [01:12] Manuel Haug’s origin story with Celonis and his current role as Field CTO, and what makes Celonis stand out.
  • [04:18] The shift from static to dynamic systems and the importance of adaptability in uncertain environments.
  • [05:29] The four waves of AI, including chatbots, AI assistants, autonomous agents, and agent networks.
  • [09:03] Case study: Cosentino uses Celonis AI agents to reduce manual work in credit block releases.
  • [10:15] A look at AI in procurement—detecting and optimizing redundant purchase orders across locations.
  • [13:01] The importance of data harmonization and creating a unified digital twin for process visibility.
  • [15:46] Overview of Celonis’ wide applicability across departments and industries, from IT to finance.
  • [17:43] Case Study on how Vinmar International improved its logistics efficiency and labor capacity through Celonis implementation.
  • [19:36] Celonis’ extensive partner ecosystem, including tech and consulting giants.
  • [21:46] Celonis’ academic partnerships for R&D and education in process mining and AI.
  • [25:03] What Celonis is working on, looking forward, and the emerging trend of building interconnected agent networks and cross-company process optimization.
  • [27:43] Advise for supply chain leaders, and Celonis’ two-day “AI Labs” hackathons with clients to rapidly prototype AI solutions.

Quotes from the Episode:


About the Host:

A great discussion and valuable insights with Manuel Haug! I am your host, Andrei Palamariu, Founder of Supplify and Head of Innovation at Alcott Global. At Supplify, we connect the supply chain tech ecosystem via a digital platform. We match corporations with top tech companies to solve their supply chain and logistics challenges. If there is anything tech in the supply chain, contact me.

Alcott Global provides executive search solutions for key positions at all pillars of end-to-end value chains from general management to overall supply chain operations, including executive and non-executive board roles, globally.

At Makers & Movers, we bring together C-level executives from multinational companies to connect, collaborate, and innovate on a forum focused on business value creation.

Yearly, at the Leaders in Supply Chain Awards, we celebrate and award the Top 30 Leaders in Supply Chain who push for excellence and inspire the future of the industry through exceptional leadership and operational excellence.

88: How Location Intelligence Transforms Supply Chains with Jason Jameson of HERE Technologies

89: Future-Proofing Service Supply Chains with Chad Hawkinson of Baxter Planning

#90: AI and Supply Chain Risk Management with Brandon Daniels of Exiger

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