(Image Source: Parcel Monitor)
The year 2023 is expected to bring forth significant changes in the e-commerce industry, with a few key trends shaping online retail. According to our media partner Parcel Monitor, one significant trend is the growing use of artificial intelligence (AI) and machine learning (ML) in online shopping. With the help of these technologies, businesses can provide personalized experiences for their customers, from product recommendations to targeted marketing campaigns. On top of this, customers can now try products virtually, creating a more engaging and interactive experience that can lead to increased sales.
Another trend in e-commerce has to do with the increased emphasis on sustainability, with more and more companies implementing environmentally-friendly practices such as using renewable energy and reducing packaging waste. Social commerce is also becoming increasingly popular, with more businesses utilizing social media platforms to sell products directly to customers, allowing for a more seamless shopping experience and access to new audiences.
Check out the full article to learn about the remaining trends!
About Parcel Monitor
Parcel Monitor is a community initiated by e-commerce logistics enthusiasts at Parcel Perform. We aim to inspire the e-commerce logistics ecosystem to create a better delivery experience for everyone.
Parcel Monitor offers free parcel tracking across 950+ carriers globally on a single platform. Leveraging on our data and technology, we capture consumer trends, provide market visibility, and derive industry insights while fostering collaboration across the entire e-commerce industry.