Top 3 Retail Trends for 2022

(Image Source: Parcel Monitor)

2021 was a year of big changes for the retail industry. With the looming global health crisis coupled with logistical challenges and shifting consumer preferences, retailers had to find innovative ways to thrive in the industry. Even big brands like Sephora and Kohl’s were not exempt from the upheaval; they had to constantly review their services to ensure their alignment with emerging trends.

Our media partner, Parcel Monitor, has compiled a list of the top 3 retail trends that are bound to shape the future of retail:

1. Rise in Popularity of Social Commerce
   1. Many social media platforms like Twitter, Facebook, and TikTok have been exploring in-app purchases and making shopping accessible to every consumer. 
2. Same to Next-day Delivery from Retailers
   1. 41% of consumers are willing to pay extra to receive their parcels next-day. 
   2. 38% of the top 50 retailers in Europe have started offering next-day delivery as well. 
3. Shopping Experiences Powered by Augmented Reality
   1. Augmented reality (AR) enriches consumer experience when it comes to visualizing how their product would look on them – Walmart and Amazon have started offering AR to their consumers. 

According to Parcel Monitor, retailers must consider some key principles before diving right into any of these trends. When it comes to trend #3, for instance, Parcel Monitor advises businesses to first understand the needs of their consumers before deciding on the need for deep investments into AR capabilities.

About Parcel Monitor

Parcel Monitor is the leading platform for e-commerce logistics insights. By leveraging on our data capabilities, Parcel Monitor creates an open space for the ecosystem to discover, collaborate and innovate. 

Through data and the collective wisdom of the community, we believe we can inspire change in e-commerce logistics and deliver a better experience for consumers, merchants, and carriers.