(Image Source: Parcel Monitor)
Data has been the forefront of modern omnichannel retailing. For the retail industry, having a rich pool of data means a greater understanding of consumer shopping habits and how to attract new customers. Retailers can leverage on data to tailor their offer to each and every customer in all channels, and allow supply chains to become more dynamic.
In Parcel Monitor’s latest article, they analyzed the benefits and real-life applications of logistics data in the retail world. Here are the main takeaways:
- Logistics data serves as a reliable source of information for companies to evaluate Key Performance Indicators (KPIs) as well as make well-informed decisions to optimize their operations.
- Logistics data can help retailers predict upcoming e-commerce and retail trends to stay ahead of the competition
- The collection of data can help retailers understand their customers in terms of interactions and preferences to maximize sales. This will also improve customer experience to earn loyal customers.
- Effective data usage can boost efficiency to increase retailers’ bottom line by achieving better uptime.
Discover more about Logistics Data in the full article here.
About Parcel Monitor
Parcel Monitor is a community initiated by e-commerce logistics enthusiasts at Parcel Perform. We aim to inspire the e-commerce logistics ecosystem to create a better delivery experience for everyone.
Parcel Monitor offers free parcel tracking across 900+ carriers globally on a single platform. Leveraging on our data and technology, we capture consumer trends, provide market visibility and derive industry insights while fostering collaboration across the entire e-commerce industry.