(Image Source: Parcel Monitor)
The summer holidays are here and customers are out and about, spending less time on their devices to shop online. With this shift in consumer purchasing behaviors, it is the best time for businesses to evaluate their current e-commerce strategies to maximize sales and beat the possible e-commerce summer slump.
On that note, Parcel Monitor has compiled the latest e-commerce trends to stay on top of this summer. Here are the key takeaways:
- Mobile wallets continue to dominate payments: The adoption of mobile wallets has outpaced the usage of credit cards in many markets around the world. Moreover, in-store mobile payments usage has increased by 29% in 2021 and the trend is expected to continue in the coming years.
- Big data plays a role in creating personalized experiences: Brands have now realized the growing need for something called “e-commerce personalization”. This involves gathering data about the consumer base and segmenting them into groups.
- The rise of micro-fulfillment Centres (MFCs): We have noticed how many MFCs are attempting to “bring the product closer to consumers” to speed up last-mile delivery. Some of the benefits of MFCs include enhanced supply chain competitiveness, reduced shipping costs and better customer satisfaction.
- A greater emphasis on sustainability & social responsibility: Many companies have also begun to experiment with environmentally friendly and long-term sustainable techniques. To keep up with this trend, e-commerce businesses can perhaps offer sustainable shipping options or improve their waste management.
Check out the article at Parcel Monitor for the full list of e-commerce trends to consider this summer!
About Parcel Monitor
Parcel Monitor is a community initiated by e-commerce logistics enthusiasts at Parcel Perform. We aim to inspire the e-commerce logistics ecosystem to create a better delivery experience for everyone.
Parcel Monitor offers free parcel tracking across 900+ carriers globally on a single platform. Leveraging on our data and technology, we capture consumer trends, provide market visibility and derive industry insights while fostering collaboration across the entire e-commerce industry.