(Image Source: Parcel Monitor)
Brands of all sizes have been doubling down on their direct-to-consumer (DTC) strategy over the past year to capture this massive growth opportunity. Yet, many DTC brands often struggle to build a powerful DTC fulfillment strategy that can propel them to achieve higher levels of sales, customer satisfaction, and brand loyalty.
Our media partner, Parcel Monitor, identified the top DTC fulfillment challenges and strategies to solve them. As part of the study, they invited Nabil Malouli, VP at DHL Global E-Commerce, who shared his views as a senior executive in one of the leading carriers in the world.
Here are some of the highlights from the interview:
- Post-purchase experience is the only experience customers have with a brand, and is, therefore, an important factor in DTC fulfillment
- Providing real-time delivery updates enhances customers’ trust, certainty, and relationship with the brand
- A unique unboxing experience is also critical in enhancing one’s post-purchase experience