Parcel Monitor: Retail Case Study on Decathlon

Parcel Monitor: Retail Case Study on Decathlon Featured Image

(Image Source: Parcel Monitor

With a massive product catalog and a dedication to customer satisfaction, Decathlon is able to provide shoppers with everything they need to stay active and healthy. From running shoes to snowboarding equipment and camping necessities, the French sports chain seems to have something for everyone. In 2021, Decathlon’s online sales increased by 30%, with net sales amounting to a whopping 13.8 billion euros.

As part of their retail case studies, our media partner Parcel Monitor recently took a look at Decathlon’s e-commerce journey and how it has managed to stay ahead of the curve in a highly competitive market. Key findings of the article include:

  • How Decathlon keeps their product prices unbelievably low
  • Decathlon’s customer-centric growth strategy
  • The different retail formats that Decathlon has in Southeast Asia
  • Future plans for Decathlon

Check out the full article here to find out more! 

About Parcel Monitor

Parcel Monitor is a community initiated by e-commerce logistics enthusiasts at Parcel Perform. We aim to inspire the e-commerce logistics ecosystem to create a better delivery experience for everyone.

Parcel Monitor offers free parcel tracking across 900+ carriers globally on a single platform. Leveraging on our data and technology, we capture consumer trends, provide market visibility and derive industry insights while fostering collaboration across the entire e-commerce industry. 




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