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Did you know that e-commerce holiday sales in 2021 totaled about $1.14 trillion across November and December?
Through the years, the e-commerce peak season is proving more unique than we ever could have anticipated. Nonetheless, this is the best time for businesses to re-evaluate their e-commerce strategies to maximize sales and improve customer satisfaction. So what does this mean for brands and retailers worldwide? How are they seeing the holiday period evolving and what can they do to gear up for the busiest season for e-commerce?
Here are some of the best practices that can be considered to enhance your e-commerce strategies this peak season:
- Leverage email notifications to increase customer lifetime value through transactional delivery notifications, such as order confirmation notifications, as well as shipping confirmation.
- Establish a returns management process to improve brand loyalty. A simple and efficient returns policy allows you to maintain sales and set an improved customer experience.
- Develop an omnichannel approach to maximize sales and customer satisfaction. This allows businesses to offer customers the ability to shop from different touchpoints seamlessly.
Explore more tips and strategies to get you all set for the peak season here!
About Parcel Monitor
Parcel Monitor is a community initiated by e-commerce logistics enthusiasts at Parcel Perform. We aim to inspire the e-commerce logistics ecosystem to create a better delivery experience for everyone.
Parcel Monitor offers free parcel tracking across 900+ carriers globally on a single platform. Leveraging on our data and technology, we capture consumer trends, provide market visibility and derive industry insights while fostering collaboration across the entire e-commerce industry.